Business Plan

(I) Operational guidelines:

*Business guidelines
  1. Practice the underwriting policy and strengthen the control over claims in order to increase the profit from underwriting.
  2. Upgrade the percentage of niche business underwriting and strive for fine-quality customers and bancassurance partners.
  3. Promote the digital transformation and expand potential customers through the digitalization of products and services.
*Customer service guidelines
  1. Value customers’ feedback and participation, and strive to provide the service that satisfies the needs.
  2. Improve the grievance mechanism’s response and processing as the basis for improvement.
  3. Practice the fair treatment policy and user-friendly financial services to improve the protection of financial consumers’ interests and rights.
  4. Upgrade colleagues’ profession and service quality, and strengthen the knowledge about protecting financial consumers and compliance with related laws and regulations.
*Risk management and financial investment guidelines
  1. Consider the fund utilization primarily based on safety, income and liquidity principles.
  2. Utilize re-insurance channels, expand underwriting capacity and adjust risk over business structure.
  3. Evaluate based on characteristics of various business insurance types, practice risk management, and ensure capital adequacy and solvency.
(II) Business objectives:

  1. Fire insurance 17.00%.
  2. Marine insurance 5.71%.
  3. Motor insurance 64.08%.
  4. Other insurance 13.21%.
 (III) Key production/sales policies:

  1. Create a diversified marketing network and design suitable products for customers of different distribution channels.
  2. Adopt a client-oriented approach and raise customers' satisfaction and loyalty by introducing high value-adding services.
  3. Form alliances with participants of different industries for further expansion of service scope and customer reach.
  4. Introduce customized products as a means to increase direct sales.