Business Plan

(I) Operational guidelines:

* Be particular about the basics
  1. Enhance legal compliance
    Establish an internal culture of compliance with laws and regulations to minimize the risk of violation and ensure the legality of business operations.
  2. Implement risk control
    Implement risk management to ensure capital adequacy and solvency based on the assessment of the characteristics of each insurance category, risk tolerance control of catastrophe/natural disaster, and selection of marketing channels.
* Operating model
  1. Upgrade niche business
    Increase the percentage of niche business underwriting and strive for fine-quality customers and bancassurance partners.
  2. Make best use of resource integration
    Utilize precise market position, appropriate marketing resources and integrated internal resources to meet the needs of target markets.
* Continue with the good performance
  1. Accelerate talent development
    Expand campus recruiting, take the initiative, bring in external potential talents, and train internal talents through succession planning.
  2. Promote digital development
    Promote digital transformation based on digital and data to expand channel operating efficiency and optimize operating processes.
(II) Business objectives:

Projected percentage of insurance sales for 2024:
  1. Fire insurance 16.40%.
  2. Marine insurance 5.70%.
  3. Motor insurance 63.81%.
  4. Other insurance 14.09%.
(III) Key production/sales policies:

  1. Create a diversified marketing network and design suitable products for customers of different distribution channels.
  2. Adopt a client-oriented approach and raise customers' satisfaction and loyalty by introducing high value-adding services.
  3. Form alliances with participants of different industries for further expansion of service scope and customer reach.
  4. Introduce customized products as a means to increase direct sales.
Last Update: 2025.2.4