Business Plan
(I) Operational guidelines:
* Be particular about the basics
Projected percentage of insurance sales for 2024:
* Be particular about the basics
- Enhance legal compliance
Establish an internal culture of compliance with laws and regulations to minimize the risk of violation and ensure the legality of business operations. - Implement risk control
Implement risk management to ensure capital adequacy and solvency based on the assessment of the characteristics of each insurance category, risk tolerance control of catastrophe/natural disaster, and selection of marketing channels.
- Upgrade niche business
Increase the percentage of niche business underwriting and strive for fine-quality customers and bancassurance partners. - Make best use of resource integration
Utilize precise market position, appropriate marketing resources and integrated internal resources to meet the needs of target markets.
- Accelerate talent development
Expand campus recruiting, take the initiative, bring in external potential talents, and train internal talents through succession planning. - Promote digital development
Promote digital transformation based on digital and data to expand channel operating efficiency and optimize operating processes.
Projected percentage of insurance sales for 2024:
- Fire insurance 16.40%.
- Marine insurance 5.70%.
- Motor insurance 63.81%.
- Other insurance 14.09%.
- Create a diversified marketing network and design suitable products for customers of different distribution channels.
- Adopt a client-oriented approach and raise customers' satisfaction and loyalty by introducing high value-adding services.
- Form alliances with participants of different industries for further expansion of service scope and customer reach.
- Introduce customized products as a means to increase direct sales.
Last Update: 2025.2.4